Willyův nejstarší syn Peter vstoupil do rodinného podniku v roce 1973, v době vypuknutí ropné krize. V těžkých časech se ukázal jako vizionář. Rychle si uvědomil, že pokud by chtěl firmu vyzdvihnout na mezinárodní úroveň, musí investovat do oblasti chladicích maziv pro obrábění kovů.
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