Blaser Swisslube opens laboratory in Shanghai, optimizing customer service
The Swiss metalworking fluid expert Blaser Swisslube has opened a dedicated laboratory in its China subsidiary in Shanghai. A wide range of water and metalworking fluid tests can now be done locally, minimizing the test response time and underlining the customer service efforts of Blaser in this important and dynamic market. The Swiss company is known for its unique know-how and holistic approach that helps transform the metalworking fluid into a productivity boosting “Liquid Tool”.
Blaser Swisslube has opened its first domestic laboratory in the Chinese market. In the brand-new Shanghai laboratory, researchers and laboratory technicians conduct a wide range of tests. “The new laboratory helps us to cut the test response time in half, from two weeks to one week”, explains David Liu, Managing Director of Blaser Swisslube Central Asia. “China is a very important growth market for us. With the opening of the new laboratory we want to reinforce our efforts to provide unparalleled customer service in Greater China.”
The new laboratory allows the Blaser technicians to carry out targeted tests for the customers in the market and conduct product and chemistry related trainings for internal and external experts. The laboratory examinations include a wide range of tests, from the concentration of water-miscible products, the pH value, hardness, average droplet size, chloride, conductivity, oil compatibility and foam tests all the way to metal corrosion tests.
Mr. Liu: “All these tests can help to identify problems in the workshops and processes of our customers. Through our in-depth in-house expertise, we work together with our customers to find an ideal metalworking fluid solution and increase the productivity in the long run.”
The Blaser customers in Greater China profit manifold: the test response time is faster, the Blaser input and problem solving is more accurate and quicker. Because the whole process is managed in China, there is no language barrier, minimizing potential misunderstandings.
“We strive to be more than just a provider of metalworking fluids”, emphasizes Marc Blaser, CEO of the Swiss family enterprise. “We believe in our unique, comprehensive approach. In Switzerland, we run the industry’s leading Technology Center. Our experts look at all the details of a production process before we choose the ideal metalworking fluid. This strategy makes sure that the metalworking fluid becomes a Liquid Tool and optimizes the productivity and profitability of the whole process.”
Blaser Swisslube aims to open laboratories in markets around the globe. Marc Blaser: “The new laboratory in Shanghai will play an important part in the Chinese market.”