The foundation is laid

In 1936 Willy Blaser laid the foundation stone. Unemployed at twenty years old, he tinkered around with a spirit cooker and soup pots in his parents’ cellar to develop his first successful product, BlahaGlanz waterproof shoe cream, which was a very useful innovation at that time. Willy Blaser took it on his first sales trips with bicycle and trailer around the Emmental farmhouses.